Category: Mobile development

How to launch a successful startup?

Imagine a situation: you’ve been working on a mobile app for months or even a year. You, your partners, or your team double-checking and testing the code, agonizing over the design to get the perfect product in the end. And then it’s in the AppStore, and you eagerly monitor the stats to see the desirable downloads. But… no miracle happened.

A day or two or a week goes by, but the app still isn’t of any interest to users. And that’s the real shock. It turns out that all the efforts were spent in vain, and as a result you released a product that does not interest anyone at all.

Yes, it can be perfectly made; it can have the most convenient functionality on the market, it can correspond with all the popular trends for startups. But the product can simply not meet the needs of consumers. And by the way, that’s the main reason why most startups fail.

So what should be taken into consideration in order not to fail at the very start? Here are 5 key questions you should work through before launching a startup.

How to create a mobile app that’s helpful to users?

The key to creating a product is not its design and functionality, but its ability to solve a user’s problem. Because this is what will ensure that your app is downloaded and actively used in the future. Everything else is a matter of convenience and a nice look and feel.

The only verification of the very utility of your product, its importance for the customer, ways to solve existing problems and customer satisfaction increase the chance that the product will successfully enter the market.

How to understand what the user’s needs are?

The best way to determine a user’s need is to come up with a theory and then validate it. For example, if you want to create an app for delivering fresh, peeled vegetables, you need to understand how many of your consumer need all the features of the delivered product. Whether there is a real need for vegetable delivery in your city/neighborhood or neighbor. And whether it should be fresh and peeled vegetables, whether the consumer is ready to incur additional costs for this service, or it is enough to limit the standard set of characteristics. And perhaps it is necessary to give the consumer the right to choose in what form the vegetables should be delivered.

To do this, it is not enough to hear from the people around you something like: “And it would be great if there was such a service. You need to test the theory by providing, for example, a product demo for the focus group.

How to prepare for hypothesis testing?

In order to solve a user problem, you need to find it and analyze it. And here it is important to stick to the scheme of any business idea:

  • Identify the target audience and the problems to be solved.
  • Define a list of theories
  • Find a way to confirm or disprove the theory.

Can’t you do without all of these tests when creating a product?

If you want your product to be in demand, you can’t do without it. If you’re creating something for yourself, then of course there’s no need for all these theories, checks, and all this headache.

As the survey of successful startups of 2019-2020 shows, the longest, most meticulous and intensive work was just at the stage of proposing theories and their confirmation and at the stage of creating a detailed and technological demo of the product. And the final result could often be categorically different from the original version.

So, is creating a demo and initial testing enough to bring a product to market?

Absolutely not.

First, because it’s not enough to identify the user’s need and offer them a solution. You need to constantly monitor how valuable the solution is to the user. Whether they are willing to come back to your product, recommend the product, and so on.

To do this, it is important to track feedback, create product evaluation tools, allocate a field for user recommendations.

Second, the more users your product has, the more the original audience problem can change. The audience gets bigger, and the product needs to be refined and improved.

That is, you need to keep testing new – improved and refined – versions of the product in order to understand how much and for which category of users they are relevant.








Register a company account on Google Play

Earlier we shared with you an article in which you can learn how to register a company’s account in the App Store. Today we will tell you how to sign up for an account on Google Play.
Signing up for a Google Play account after the app development team is finished is much easier and faster. The whole procedure takes place in two steps.

Creating a profile

Go to the Google Play Console page (4). Fill out the standard form fields – name, email address, and phone number.

Then you put a checkmark in two lines:

  • “I accept the Google Play Agreement…”
  • “I accept the Google Play Console Terms and Conditions…”

All fields are marked with * and must be filled in, so it is impossible to make a mistake and miss them. Check again if you entered your information correctly, and then click “Create account and pay”.


Make the usual online purchase procedure. You specify the bank card number, expiration date and CVC-code. You also enter the owner’s name and payment address.

The registration fee is $25. This payment is due once. Then you click on “Buy”.This completes the account setup process.

To work efficiently on maintaining multiple applications, you can give access to an account to multiple developers at once. All you have to do is assign permissions and define access levels. In addition, you don’t have to exchange verification codes with developers.In this case, under the name of the application in the App Store, the name of the seller will be the name of the company, not the full name.


Register a company account in the App Store

What the developers are silent about…

Or what difficulties you will face when registering your company’s account in the App Store.

The Apple app developer has finally finished his work, and the first big stage is complete. The fun part ahead is getting feedback from users and figuring out if you have done everything right. However, before you can start “selling” the app, you need to put it in the Market.

It’s like buying a car. You may have bought it for pleasure or for work, but when you got it, along with it came some “issues” – with parking, with tax, with gasoline, after all.

And it’s best to take care of these issues ahead of time so that the rent for a parking space isn’t a surprise that you didn’t budget for.

Well… below we will tell you in detail how to create an App Store account and what difficulties you may encounter.

App Store

Before you register, read the step-by-step instructions thoroughly. Be attentive and give correct information.

Creating an Apple ID

In order to have access to all Apple services, you need to create an account.

  1. Filling out the questionnaire
    Go to link (1) and fill out the form – first and last name, country, contact phone number, and come up with 3 test questions.
    We recommend that you create a separate account, for example, for the owner or manager of the company.
    Carefully check that the information you enter is correct. Afterwards, it will be difficult to correct anything in the entered data, and you will have to start the whole procedure all over again.
  2. Confirmation of contact information
    After confirming your email and phone number, the creation of an Apple ID record is complete.
  3. Two-factor authentication
    Determine which “apple” device your Macbook, iPad, or iPhone will be linked to. After that, you’ll need to sign out of your current account. Then log back in with the information you entered when you created your account.
    Remember that you will need your Apple ID password.It is recommended to save copies of the data, otherwise the files will be lost.
    You can activate two-factor authentication by default on one devicefor a maximum of 3 accounts.Two-factor user verification is a prerequisite for a developer account. Without it you will not be able to complete the registration.

Steps to start registering a company’s account in the App Store

The first step starts on the Apple Developer(2) page

Click on the Account button at the top and follow the algorithm:

  1. Log in to your new account with your Apple ID and password.
  2. Click Submit and accept the terms of the User Agreement.
  3. Next, you will go to the welcome page and join the program by clicking Join the Apple developer program at the bottom center of the screen.

Company registration

Click the Enroll button at the top right.

Now you can register your account as a legal entity, and for that you need a D-U-N-S number. This is a code in the International Legal Entity Identifier, a kind of “trustmark”. It serves as a confirmation of the existence and real activity of your company for Apple.

To see if your organization has such a number, go to Enrolling as an Organization and then click Learn more. The next screen will prompt you to check the D-U-N-S number look up tool. You will need to enter your company name and your information. Be careful when you fill out the verification form. The information must be entered in English.

After filling in all the required lines, click Continue.

If the answer is yes, continue with your registration.

If the company does not have a D-U-N-S number, you will be asked to submit an application for verification. Dun & Bradstreet is responsible for obtaining the numbers. You will be notified by mail or phone within 14 days.

You can continue your registration by clicking Start Your Enrollment. You’ll be taken to the Apple website, where you can select Company/Organization and then click Continue. You’ll see a box and fields to fill in – name, D-U-N-S number, contact information and website.

Please note that you must include a valid phone number, corporate e-mail and company website.

All addresses and phone numbers must be real. You may be contacted by Apple representatives at these phone numbers to confirm your registration. Be careful and double-check everything.

It usually takes 3 days to process the information you receive during registration. After that, an Apple employee will contact you to verify your phone number and confirm your account.

Talking to an Apple employee is an obligatory and standard stage of account verification and registration. You can’t do without a phone call. Be prepared to speak briefly in English about your company.

If you are registering as a natural person, you choose Individual. And then you fill out all the fields of the form in English.

Paying for the company’s App Store account

Next, after successfully passing the check, you need to pay for your account. To do this, go to your account on the site (3) and find complete your purchase now, highlighted in color.

There is a registration fee of $99 to sign up for an account. The subscription must be renewed annually. Otherwise, the application will be blocked and you will not be able to download it.

Payment processing usually takes about 3 days. After that time, you will receive an email with an activation code. Click on the link with the code from the letter, select “Continue” and then “Get Started”. After that the registration procedure will be completed.

Note that there are problems with Apple accepting payment:

  • does not pass a payment on the specified card;
  • not every card is accepted for payment.

The problem has long been known, and we offer several options for avoiding payment difficulties:

  1. We recommend that you make sure the card is valid and has funds on it;
  2. Try to pay from cards and accounts of different banks and payment systems;
  3. Check in advance if the card is linked to the account, and if the data about the owner is correct;
  4. If all of the above tips do not work, go to your personal account or contact your bank to see if payment attempts are reflected.


Application details as one of the main elements of the brief

In the previous articles, we discussed general information about the brief for mobile app development, as well as the rules for filling it out. So now, you can prepare for a meeting with developers on your own, or send ready-made documents to several app development companies in order to analyze pricing and select a contractor.

Now we decided to “go further” and work on a more complex brief, with which you can convey more information to developers, and in general, to structure your thoughts.

So... the third block of the brief:

  • Main functions
    List the functions that will be needed first. Think about what the sections, tabs, and buttons will be. If it is difficult to explain in words, show examples to guide the development.
  • Integration with third-party services
    To make purchases through the app you will need to connect a payment system. Alternatively, set up authorization via social networks for users’ convenience
  • Monetization
    Decide whether to install the app for free or not. And also think about the possibility of additional paid options. For example, placing other people’s advertising banners.
  • Scope of work
    It is important for the contractor to know whether the server part is needed, whether design development, prototyping will be required, who will provide technical support. If there are any additional materials, such as layouts, design, be sure to attach them to the template.
    Based on the specified scope of work, it is possible to determine the budget and timing most accurately.
  • Lead time
    Practice shows that it is difficult to give exact dates of development for a number of reasons. That is why it is recommended to specify an approximate launch date, preferably with time to spare. If you have a strict deadline, it is better to inform the developers about it at the stage of filling in the brief.
  • Project budget
    Experts advise specifying an approximate price range. Based on the marginal amounts, the developer will be able to offer the best solution.
  • Further information
    Answers to the basic questions of the brief will be sufficient for the developer. If you want to add something, use the block of additional information. For example, specify restrictions related to corporate style and use of certain colors.
    The section can be skipped if there are no additions or requests.

Here we are coming to the end of our series of articles about filling out a brief for developing a mobile app. At the end we would like to say that a brief is not a panacea and if you don’t like to “mess around with paperwork”, you can always leave a request and we will determine all the necessary information with you during a free consultation.

However, if your goal is to analyze prices and possible contractors, a competently completed brief is a great way to cut your time and find the best application development company for the project.


Principles of filling in the brief for mobile application development

In the previous article we discussed the notion of a brief and what it is used for. Today we will learn the principles and rules of filling out a brief to provide mobile application development services.

There are no strict rules on filling in the brief. According to experts, there are a number of requirements,, which if followed, will help to fill in the document correctly:

  1. Brevity.
    The optimal length of a brief is no more than 4 pages. For information about the mobile app and substantive answers, that’s enough.Concise does not mean incomprehensible. We strongly advise you to use clear wording that excludes “vagueness”.
    For example, “Work in the transport industry” does not give an understanding of whether you carry out cargo transportation in Russia or own a taxi company.
  2. Specificity.
    You do not know how to answer the question – write several options. But don’t use mutually exclusive, ambiguous language. More certainty and specificity will help you find a solution faster and proceed with implementation.
  3. Structure.
    Stick to a template and a set structure. Highlight the main point by using a font. Answer only the question posed and do not get away from the point.

Questions about company and contacts

The first section of the template is an introduction to the company. Indicate the name of the organization, field of activity, briefly tell about your products or services. We recommend not only to provide the full name of the contact person, but also the position. This detail will help the developer understand how well the employee understands the IT topic.
– Do not forget to indicate the website address and e-mail address, as well as additional communication methods – instant messengers. So it will be more convenient to contact and clarify the questions that have arisen.

General information about the project

The second section of the brief concerns the essence of the project, idea and business objectives.

  • Purpose of creation
    Answer the question of why your organization needs a mobile app, what you plan to accomplish with
    For example, to increase sales, find new customers, simplify interaction with customers.
  • User portrait
    Analyze who your target audience is, and why they want a mobile app. For example, to place an order, find like-minded people, get useful information.
  • Difference from competitors
    Share links to competitor applications. Identify solutions that you think are successful, and what could be changed or improved.
  • Selecting the platform
    Determine which platform the app will run on – Android, iOS, or both at once.
  • Application type
    For example, mobile games, ordering and delivery service, training programs, financial management app or to-do planner, etc.

So, we have run through the structure of the brief! By the way, you can simply take a page of A4 and, using the points outlined, draw up your own brief, and then send inquiries to us and several other contractors. This way you will quickly get answers to questions about the approximate cost and timing of development.

However, if you feel that the information is not enough (that you want to write more details), we suggest you move on to our next article.


A brief for mobile application development. How to fill it in correctly? Expert advice

Do I need a brief?

A question that worries those who are thinking about developing a mobile app. The point is that at the initial stage of the project, when you just have an idea and just want to know the approximate cost of developing a mobile app in a studio, filling out a long and “complicated” document is an impossible task (in other words “lazy – just lazy”).

However, the problem is that without input data, it is sometimes impossible to name even an approximate cost. For example, a mobile application for an online store can cost as much as 600,000 rubles or 6,000,000 rubles.

So filling out a brief is an important stage of mobile development and if the “customer’s intentions are serious”, that is, if he is not just collecting proposals for idle curiosity, then a well-thought-out brief will help to avoid all kinds of misunderstandings in the future.

A simple example: a client decided to make a promo reminder app for clients, described the functionality in 2 words and sent requests to 10 companies; all 10 of them submitted quite a democratic price tag. The Customer, being very happy, “knocked out the money” and moved on to a more thorough discussion of the project. And here it turned out that the amount you specified is the implementation of one specific function, and the fact that he didn’t mention the need to integrate with the loyalty programmer, add analytics, etc. – Here, sorry, it’s his fault. As a result, the project cost increased by at least 2 times. This is disappointing and unpleasant.

However, let’s not start a rant, we think it’s clear what we’re trying to get at. This article launches a series of useful materials about how to create a “competent” brief that will help you communicate effectively with potential developers.

Let's start by defining...

Brief – a document containing basic information about the mobile application, which is filled out by the customer.

In fact, a more succinct definition is impossible to find, but even here, there are nuances. For example, a lot depends on the specifics of the project and the level of the client. Therefore, a person who is far from IT and has only one idea can hardly fill in a brief competently. Moreover, if the brief is “voluminous and complex”, it may be, in principle, incomprehensible to him.

Thus, we come to the 1st statement – briefs come in different forms and are classified into:

simple ones that contain only a general description and so-called “guiding” questions (we will talk about them in more detail in the next article);

Multi-component, most often focused on a particular type of application with more in-depth analysis and the ability to make accurate assessments.

Where do I get a brief?

Of course, the client may well fill in a document downloaded from the Internet, for example. However, due to lack of competence, he or she may miss a number of important issues, so it is still more effective to request a brief from the contractor.

The document deals with development goals, information about competitors, advantages of the future application, functionality, structure and much more. Most importantly, the brief reflects the customer’s vision of the future project.

Filling out the brief solves several problems at once:

  1. Time savings.
    Taking the time and answering questions once is much easier than having hours of tedious conversations with each of the potential contractors and repeating the same thing repeatedly.
  2. Obtaining feedback.
    After completing the brief, the customer will receive approximate information about the cost and timing of the work. Will be able to estimate the estimated budget and make a choice in favor of the most suitable candidates.
  3. Project feasibility
    Filling in the template means formulating the idea and the intended result. Often the initial product idea needs to be changed over time, less often it is simply discarded. An additional look at the future product when filling in the template will help to take into account many nuances for development and promotion.
  4. Creating a quality product.
    The more details the developer has about the project, the better the result will be. Having the necessary information about the product or service, project objectives, competitive advantages, it is possible to execute an order that will be really useful and profitable.

Well… that was a quick run through the brief, if you have any questions write in the comments, or better yet read our next article on how to properly fill out the brief.


Mobile app promotion using advertising. General overview.

You can promote a mobile application in different ways, even for free, as we wrote in this article, but not everyone has the resources to do this without significant advertising costs.

Of course, a combined promotion method will be the most effective when you use all of the possible tools equally, however, it is important to take into account all the specifics of the business and the marketing strategy (if any).

So let’s take a look at how you can promote your app using advertising.

Promotion through advertising:

First of all, it should be noted that advertising is not cheap, like app development service itself. Moreover, any promotion channel is practically tested. So, you have to test all the possibilities first, and only then invest a significant budget.


Unfortunately, the stories about someone who invested 10000 rubles in search engine promotion and received 1000000 rubles are either very peculiar success stories (got lucky) or myths.

However, back to our channels:

  1. Online advertising placement
    There are several types of online advertising. Which one is right for you depends on the specifics of the business, as we’ve already mentioned above. Perhaps display advertising (placing a banner that you can click on and go to the download page) or contextual advertising (when information about your application is available through the search).
    By the way, it has been proved that display advertising is aimed at users who are not yet familiar with the application and have not heard of it. Contextual advertising acts more specifically and helps to carry out direct sales. It is geared towards those interested in the application (however, we repeat, every business is unique – there is no universal advertising strategy).
  2. Targeting.
    This is one of the most effective promotion tools. It is highly personalised and is focused on a specific target audience. The settings allow you to collect an accurate portrait of a potential user (age, geolocation, interests, actions).

    Messages and posts, announcements in the feed, posts on the website, in the application – all of these are targeted advertising.

  3. Seeding
    Posting about the application on thematic sites is called seeding.We hope everyone is familiar with the “famous” targeted advertising on VKontakte. They have their own service that simplifies the work even for a beginner. The platform allows you to buy ads from large communities, which is very convenient and effective. You can select a community based on a number of criteria, for example, by topic, geolocation, number of members, and also specify the date and time of publication. You pay only for published posts.There is no such tool on Facebook or Instagram. Using seeding, you can try to negotiate with the community administrator without intermediaries, as well as use the Sociate exchange.
  4. Bloggers.Advertising from bloggers is similar to seeding. Influencers post information about your app instead of communities. You can choose bloggers of a particular topic using special tools – GetBlogger or Epicstars.Bloggers.
    Advertising from bloggers is similar to seeding. Influencers post information about your app instead of communities. You can choose bloggers of a particular topic using special tools – GetBlogger or Epicstars.

There are various tools for promoting your application depending on your budget.

If you are not ready to pay money for advertising, do the promotion yourself. You can place a banner on the website of a mobile device, use printing, attract attention at the checkout, work on promotion in social media, publish articles on different platforms and websites, and use e-mail newsletters. You can learn about more complex ways of free promotion in this article.

Additional investments will open up new effective opportunities for promotion. By investing regularly, you can set up ad campaigns on the largest platforms and social networks, work with bloggers and increase the number of users of the application.


“Complex” but free ways to promote mobile applications.

In the previous article, we looked at free and simple ways to promote mobile apps, and also talked about why you need it. Today we are learning about more “resource-intensive” options that still deliver great results over the long term.

How to promote a mobile application without direct advertising?

  1. Developing a content marketing strategy
    A competent content strategy is a serious work that ultimately brings tremendous rewards. Plan where, when and how often you will publish information about building your application on your smartphone and launching it. Let it be educational materials, for example, “How to place an order?”, Promotional materials “Why do you need an application?”, Motivational materials “Install and get a code”, and so on. The correct sequence of actions and the “push” of the consumer will quickly increase the number of downloads and, as a bonus, sales.
    Remember, content is not only text, but also articles, podcasts, videos and more … use different senses, test variations and create the perfect communication.
  2. Feedback
    There is a little secret on how to motivate a client to download an application. Give him the opportunity to leave a review only in it. For example, if he wants to make an offer, write a review or express gratitude (we are sure that your business will only have gratitude), let him do it on his mobile device.
    Add a bonus for downloading the app – this will increase the conversion even more.

A few words about monetization…

Monetization is what a mobile application is developed for, that is a way to make a profit. However, we have repeatedly encountered a situation where monetization is not well-considered, especially in non-standard projects with elements of gamification.
Since gamification is another way to attract users, the issue of monetization should be given special attention, making it as transparent, interesting and simple as possible.

  1. Statements and meetings
    Speeches at conferences, thematic events and meetings, where there is an opportunity to tell about your application, is also an additional tool for promotion. So, if you are attending an event, feel free to ask the speaker to mention the product and place the QR code in the presentation.
    You can also make a presentation of the app, especially if it is a separate product.

To sum up the topic of free ways to promote applications, we can say that it is worth trying any of the existing ways of communicating with the consumer.
Talk about your application as often as possible, add information to business cards, write articles, motivate with bonuses – talk about the application everywhere, fill your information space with it, and then you will immediately notice how fast the mobile audience is growing.

Read about paid promotion methods in our next article.


How to promote mobile apps after launch? Simple and complex tools.

You have finally created a mobile application and you may think that this is it. However, there is a long process of implementation and development ahead. It’s not enough to make a high-quality product. It’s also important to tell users about it and motivate them to use it as often as possible.
Today we are starting a series of articles on mobile apps promotion after their creation and launch. By the way, there is an opinion that there are only paid promotion methods and it is almost impossible to find an audience without a budget.
ell… yes and no – it all depends on what your company does and what methods of interaction with customers it uses. For example, if your application is StartUp, then it is almost impossible to build an audience quickly and for free. Of course, there are different “manual” methods, such as posting on forums and social media, asking friends to repost, etc. However, you have to understand that this way you won’t reach the TOP for a very, very long time…
It’s a different story if you have a physical store, where you regularly communicate with customers. In this case you can quickly increase the number of downloads even with the help of a cashier.
Let’s take a look at the TOP 5 Free (or shareware) ways to promote an application.

Free ways to promote mobile apps:

What should retailers do if they want to use all communication channels to the full extent and get the loyalty to mobile customers? Certainly, it is not necessary to refuse a mobile website – it is necessary in any case, however, mobile app developers at the expense of the ready project will lead marketing in the mobile sphere on an essentially new level.

  1. Placing a banner
    The simplest and most affordable tool is placing a banner on an active Internet resource (website, blog, page, etc.). This way users will be able to learn about the application and download it to their mobile device.
    And don’t say: “сaptain obvious”ю More than 10% of our clients forget to publish information about the availability of a mobile application on the website.
  2. The use of printing
    Paper checks, flyers, brochures, bags, and more are great promotion opportunities. Place a QR code on them, the user will scan it and go to the Apple or Google store.
    By the way, checks are proved to be the best here. Although leaflets look more creative, checks are thrown out less often, which means that the conversion is higher. And of course, do not forget to give a download bonus – at least double the discount.
  3. Engaging audience through checkout zones
    For offline business owners, there is a great way to reach your target audience. Absolutely everyone passes the checkout, regardless of the purchase made. So take this opportunity! Turn on creative thinking and try to place a bright poster or arrange a promotion and offer to download an application for a discount on a product.
  4. Social media promotion
    Publish posts and reveal the benefits of the app on VKontakte, Instagram or Facebook.
    Feel free to remind clients about them as often as possible. Keep the post pinned or add it to “highlights”
  5. E-mail messages
    Regular mailing will allow you to spread the word about the capabilities and functionality of the application, as well as attract subscribers with a special offer.
    By the way, email newsletters are still effective, so you shouldn’t ignore them. Use the forms on the site and in every possible way motivate visitors to leave contact information, offering in return, for example, a promocode for a discount.
    Let’s dwell on this for now. We’ll look at other ways of promotion in our next article. In conclusion, we would like to say that a mobile application is a huge investment in the development of your business, however, like a website, it requires effort and popularization.

That’s why it’s important to pay attention to these two stages (for which there is usually not enough time):

  1. Planning – study the market, target audience and create a high-quality product that will be in demand among users.
  2. Promotion – a set of actions that will make your application popular and allow you to monetize it.

In this article, you can see how we work and how we help to achieve great results.


In-depth analysis & marketing research during mobile app development

In case you already have some certain ideas about your app (or if you are an owner of a prosperous company), your first step has already been made. However, in most cases, our aspirations tend to differ significantly from the final result. Therefore, before the final product’s implementation (even in case you already have a successful business model), it is worth spending some time to carry out marketing analysis, specifying your target audience, and dividing it into significant segments.

The following questions may be useful for you:

  1. What are your preliminary expectations about the future app? Do they correspond to your company’s marketing plan?
  2. Which people use your products and services? Which problems do they cover?
  3. Which platform are you going to use for your app and how much money are you ready to invest?
  4. What are your deadlines? When are you going to publish your app?
  5. What are your promoting plans?

Don’t forget to carry out a thoughtful overview of your competitors’ product and their features. This will help you gain a clearer understanding of your app’s structure.

It is essential to have detailed answers to the aforementioned questions, using certain dates, amounts of money, numbers, since the deeper your analysis is, the fewer mistakes you are going to make, and the more money you can save.

So, let’s dive in:

Product’s purpose

Which goal do you pursue while making an app? Who is your target audience? You should have a clear view and understanding of your clients – it is a cornerstone for future work.

Our business used to bear a resemblance with a blind kitten, which remains active just for the sake of staying active, unless in-person communication (including feedback, questionnaires, and regular congratulations) with our clients had become established practice.

An in-depth analysis of the target audience helps you establish priorities in mobile app development, which leads to the further optimization of your time and money resources.

Framework and storyboard

Having established the target audience and the ways your app is going to solve its problems, it is time to work on the app’s design. You’d better have a clear view not only of the app’s features but also of its visual components (for example, its color scheme should match the colors of your company). Moreover, it is vital to discuss the shifts between the app’s screens and the user’s navigation.

Your app is a part of your brand – it is supposed to point out your uniqueness, not being a sore thumb of your company. The app’s design should reflect your warm attitude toward your clients, based on usability principles.

Testing and improvement

This step rests on the programmers’ shoulders. They work on the server, preparing your app’s beta-version and its prototype, fixing all the problems.

This approach enables one to evaluate the whole concept of the app – from its mistakes to features and design.
The testing phase also helps one attract more clients, giving them an opportunity to try a new app with further feedback. This will shed some light on the users’ reaction toward your business. Moreover, you can also adjust your product to your audience’s requirements.

App’s appearance

Congratulations, you have just reached the next phase, named “design”. During this step, a designer creates your app’s screens, which will subsequently turn into your app’s framework. All you need to do is to monitor the designers work to decide whether it reflects your ideas and requirements, since the app might be useful, yet, have aesthetic problems, which is essential for the users. Your clients should be delighted with your apps’ usability.


As you might have guessed, the process of development is not that simple, implying different steps, which include design production, server configuration, and other technical issues. Each of these steps will need your time and efforts, so you’d better get yourself morally ready – one cannot launch an app in 2-3 days. To avoid mistakes, you should not hurry up your team of developers – it would be better for the quality of their work for them to have enough time.

Choose your developers scrupulously, for him not only to be a recognized professional, but also comfortable in communication. A lack of a good relationship with your developer will probably lead to a bad result.

Trust, but verify

This step is considered the most important for the client since everyone wants to create a perfect product and have no problems with its publishing. All the goals have been accomplished; all the previews have been prepared – now it’s testing time. It would be better if a professional QA finds out the app’s possible mistakes than your clients will do so. After the last check-ups’ over, the finishing touches are made.

Towards the app’s release

It is strongly recommended to use a marketer’s services during the primary steps. His job is to help you determine keywords, present, and sell your product. Target audience and market analysis will help you develop several articles about your product – for its better promotion.

It is better to have a company’s website, which will finalize your brand’s elaboration. Use SMM tools and tell about the app on your website.

The long-awaited launch

It seems a good idea to set the date of your app’s publishing: your audience should become interested in its use and purchase, for you to receive maximum profit.