A question that worries those who are thinking about developing a mobile app. The point is that at the initial stage of the project, when you just have an idea and just want to know the approximate cost of developing a mobile app in a studio, filling out a long and “complicated” document is an impossible task (in other words “lazy – just lazy”).
However, the problem is that without input data, it is sometimes impossible to name even an approximate cost. For example, a mobile application for an online store can cost as much as 600,000 rubles or 6,000,000 rubles.
So filling out a brief is an important stage of mobile development and if the “customer’s intentions are serious”, that is, if he is not just collecting proposals for idle curiosity, then a well-thought-out brief will help to avoid all kinds of misunderstandings in the future.
A simple example: a client decided to make a promo reminder app for clients, described the functionality in 2 words and sent requests to 10 companies; all 10 of them submitted quite a democratic price tag. The Customer, being very happy, “knocked out the money” and moved on to a more thorough discussion of the project. And here it turned out that the amount you specified is the implementation of one specific function, and the fact that he didn’t mention the need to integrate with the loyalty programmer, add analytics, etc. – Here, sorry, it’s his fault. As a result, the project cost increased by at least 2 times. This is disappointing and unpleasant.
However, let’s not start a rant, we think it’s clear what we’re trying to get at. This article launches a series of useful materials about how to create a “competent” brief that will help you communicate effectively with potential developers.