A multiplatform mobile app & a web-site for a grocery chain “Zhar-Ptitsa”

 

Project:

Development of an IT-system, consisting of three components:

  • A 1C ERP-System
  • A multiplatform app for IOS & Android
  • A CMS Bitrix web-site

Goal:

Our primary goal, formulated by our new client, was to develop a mobile app for IOS and Android; however, at the negotiation stage we have decided to improve the existing website, renew its design, and integrate the elements into one system.

Realization:

Our team consisted of a project manager, a designer, 2 backend developers, a frontend developer, a QA.

During the working process, our team managed to implement the following functions:

  • An opportunity to choose the store’s address
  • Catalogue of goods
  • Product’s review and comments
  • Product’s cart and their delivery
  • User’s personal account system, containing order history and list of favorites.
  • Informational blocks (personal information, help menu, list of favorites, etc.)

 

Some extraordinary features:

  • loyalty program and discount card, which QR code can be read via the app.
  • QR-scanner, which enables one to scan a product’s card and to view its price and characteristics.
  • favorite goods, which include a list of products, filled by a user for regular purchases.
  • booklets, which provide information about discounts and special offers.

 

The web-site’s and the app’s administration implies: 1C (to upload new goods and update their prices), CMS Bitrix (to fill the website with content) – however, CMS Bitrix was improved, following our client’s needs: such functions, as an opportunity to make a list of favorites, booklet adding, etc. were added by our team.

Moreover, our team of programmers also developed an API to connect Bitrix to the mobile app.

Results:

The mobile app helped our client to solve the following problems:

  • increase the customers’ loyalty
  • attract new customers
  • improve loyalty program, to save money on the production of plastic cards
  • establish feedback with the customers
  • “manage” the customers’ behavior
  • reduce advertising costs
  • popularize the booklets
  • increase the discounts’ and other marketing activities’ effectiveness.

Technologies used: TypeScript, ReactNative, CMS Bitrix, Python.

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