
A multiplatform mobile app & a web-site for a grocery chain “Zhar-Ptitsa”
Project:
Development of an IT-system, consisting of three components:
- A 1C ERP-System
- A multiplatform app for IOS & Android
- A CMS Bitrix web-site
Goal:
Our primary goal, formulated by our new client, was to develop a mobile app for IOS and Android; however, at the negotiation stage we have decided to improve the existing website, renew its design, and integrate the elements into one system.
Realization:
Our team consisted of a project manager, a designer, 2 backend developers, a frontend developer, a QA.
During the working process, our team managed to implement the following functions:
- An opportunity to choose the store’s address
- Catalogue of goods
- Product’s review and comments
- Product’s cart and their delivery
- User’s personal account system, containing order history and list of favorites.
- Informational blocks (personal information, help menu, list of favorites, etc.)
Some extraordinary features:
- loyalty program and discount card, which QR code can be read via the app.
- QR-scanner, which enables one to scan a product’s card and to view its price and characteristics.
- favorite goods, which include a list of products, filled by a user for regular purchases.
- booklets, which provide information about discounts and special offers.
The web-site’s and the app’s administration implies: 1C (to upload new goods and update their prices), CMS Bitrix (to fill the website with content) – however, CMS Bitrix was improved, following our client’s needs: such functions, as an opportunity to make a list of favorites, booklet adding, etc. were added by our team.
Moreover, our team of programmers also developed an API to connect Bitrix to the mobile app.
Results:
The mobile app helped our client to solve the following problems:
- increase the customers’ loyalty
- attract new customers
- improve loyalty program, to save money on the production of plastic cards
- establish feedback with the customers
- “manage” the customers’ behavior
- reduce advertising costs
- popularize the booklets
- increase the discounts’ and other marketing activities’ effectiveness.
Technologies used: TypeScript, ReactNative, CMS Bitrix, Python.