It seems that only large enterprises tend to explore their client’s preferences. In fact, this job is to be done if one wants to drive out his competitors. Since the fact that the global sales shift to the online format, these tendencies draw our careful attention.
Description of the service
There is a famous Russian algorithmic proverb: If you are ill (yes) – get your treatment, if you are healthy (no) – take care. UI/UX design shares the same function: no matter how long your client is surfing your website, he is supposed to make you a call or a purchase, eventually. In this sense, it is essential to develop the proper UI/UX layouts, which will lead him to this decision. In a short, UI design is focused on image perception (including fonts and colors), whereas UX addresses the website’s functionality. The largest search engines monitor the users’ activity – to be able to make their conclusions and necessary corrections, increasing their profits.